I’m Alva, a Digital Designer based in Stockholm. 

In 2019 I changed career paths to Digital Design (one of the best decisions I have ever made) and so far it has offered a wide variety of experiences; digital marketing, UX and UI design, project management and content production to name a few.

Creativity is a big word that entails different things for different people. Personally I’m at my most creative when faced with a mission, or for that fact, a problem. Whether it is a poor conversion rate or a message that needs to be communicated I thrive in finding solutions and never lose my ”why?”. Whether I am doing research or design this simple yet important question guides every decision I make. 

I rarely view myself solely as a designer when working on a project and find this being a great asset. Purposeful visual communication is so much more than meets the eye, and that is why I love it.